Thanks Pam for flagging me to this cool company! Silver Planet is featured today in the Seattle Times Business & technology section ~ and I love what they are putting together.

Click here for the full article.

Baby boomer Karen Klein, CEO of Silver Planet

Mission: Provide baby boomers (born from 1946 to 1964) with the information to evaluate resources about aging and its surrounding issues. The Web site is www.silverplanet.com

While clients can connect to the site to address their own issues, the site is designed for those who need to manage care for their aging parents. “People used to spend their entire lives in the same place,” Klein said. “Today, many people live hundreds of miles from their parents, but need to be involved in their care. We help them to deal with the information overload, so they can ask the right questions and determine who they can trust with that care.”

Staying put: People vary in their reactions to the aging process, but Klein said there is a universal desire to stay in their homes for as long as possible. Klein said innovations such as online access to medical records and improved emergency devices can postpone a trip to the nursing home.

Hearing aid: “Communication is part of what we do,” Klein said. “We use social networking to give people a place to go to connect with others who are dealing with the same aging issues.”

— Charles Bermant